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Series A KPI & Board Pack Template

The exact KPI structure and board-pack outline our fractional CFOs use with Series A-stage founders. Built to mirror what tier-1 investors expect – so your numbers and narrative show up the same way they read every other deck.

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KPI Workbook – what's inside

Growth & Revenue

  • – ARR (committed, billed, collected) – monthly + quarterly
  • – New / Expansion / Contraction / Churn ARR waterfall
  • – Net & Gross Revenue Retention (cohorted)
  • – Logo retention vs. dollar retention
  • – Pipeline coverage by stage and forecast accuracy

Unit Economics

  • – CAC (fully-loaded), CAC payback, LTV/CAC
  • – Gross margin by product line and segment
  • – Magic number / sales efficiency
  • – Burn multiple (net new ARR ÷ net burn)
  • – Rule of 40 – growth + FCF margin

Cash & Runway

  • – Net cash, monthly burn, runway in months
  • – 13-week cash forecast, scenario sensitivity
  • – Hiring plan tied to revenue triggers
  • – Capital efficiency vs. plan-of-record

Operating & Governance

  • – Quarterly OKRs and progress vs. last board
  • – Hiring scorecard: open roles, time-to-fill, attrition
  • – Top customer wins / losses / at-risk accounts
  • – Risks register with mitigations and owners

Board Pack – section outline

Cover & TL;DR

One-page summary investors actually read

KPI Dashboard

Single source of truth, auto-populated from the workbook

Financials

P&L, cash, runway, variance vs. plan

Cohorts & Retention

Quarterly retention + expansion view

Pipeline & GTM

Stage waterfall, win-rate, ICP fit

Hiring & Org

Plan vs. actuals, key hires, attrition

Asks

Specific decisions and intros required from the board

Have a fractional CFO build your board pack

Our partners run the KPI workbook and board pack alongside your finance lead – investor-ready in weeks, not quarters.

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