Client Profile
A pre-seed edtech startup building an AI tutoring platform for K-12 students in India.
The Challenge
The founders had built a feature-rich platform but had no clear ICP, inconsistent engagement metrics, and were burning cash on acquisition channels that weren't converting.
Our Approach
Nirji ran a 90-day product-market fit sprint: customer discovery interviews with 50+ parents and students, cohort analysis of existing users, pricing experiments, and channel testing across 6 acquisition channels.
Solution Delivered
Identified the core ICP (urban parents of Grade 8-10 students preparing for competitive exams), simplified the product to 3 core features, and achieved 40% week-over-week retention.
Measurable Outcomes
90 days
Time to PMF Signal
40%
Weekly Retention
62%
CAC Reduction
50+
Discovery Interviews
"Nirji helped us stop building features and start building a business. That shift in mindset was worth more than the strategy itself."
Services Used in This Engagement
This case study involved the following Nirji capabilities.
How This Connects to Our Broader Practice
This engagement exemplifies how Nirji Ventures integrates multiple capabilities to deliver end-to-end results. Companies facing similar challenges often benefit from our investment banking practice for capital transactions, business transformation consulting for operational improvements, and financial advisory for structuring and governance.
For companies expanding internationally, our global expansion advisory provides market entry support across 30+ countries. Early-stage ventures can explore our startup consulting practice for strategic guidance from pre-seed through Series B.
Browse our insights library for research and frameworks on growth strategies, funding stages, investor evaluation criteria, and exit planning. View all case studies to see more examples of our work.
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