90 days
Time to PMF Signal
Achieving Product-Market Fit for an EdTech Startup in 90 Days
客户简介
A pre-seed edtech startup building an AI tutoring platform for K-12 students in India.
面临的挑战
The founders had built a feature-rich platform but had no clear ICP, inconsistent engagement metrics, and were burning cash on acquisition channels that weren't converting.
我们的方法
Nirji ran a 90-day product-market fit sprint: customer discovery interviews with 50+ parents and students, cohort analysis of existing users, pricing experiments, and channel testing across 6 acquisition channels.
交付的解决方案
Identified the core ICP (urban parents of Grade 8-10 students preparing for competitive exams), simplified the product to 3 core features, and achieved 40% week-over-week retention.
所有可衡量的成果
90 days
Time to PMF Signal
40%
Weekly Retention
62%
CAC Reduction
50+
Discovery Interviews
"Nirji helped us stop building features and start building a business. That shift in mindset was worth more than the strategy itself."
本次合作中使用的服务
本案例研究涉及Nirji的以下能力。
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