5 months
US Launch Timeline
Launching a Fashion-Tech D2C Brand into the US Market
客户简介
An India-based fashion-tech D2C brand with a proprietary AI-driven sizing and styling engine, seeking to enter the competitive US market after raising an $800K seed round.
面临的挑战
The client's product had strong traction in India but their brand positioning, pricing strategy, and supply chain were entirely calibrated for the Indian market. US consumer expectations around delivery speed, returns policy, and brand storytelling required a fundamental rethink of their entire go-to-market approach.
我们的方法
Nirji deployed a cross-functional team covering brand strategy, supply chain optimization, and digital marketing. We conducted competitive analysis of the US D2C fashion landscape, identified underserved customer segments, and rebuilt their brand narrative for American consumers while preserving their tech-forward differentiation.
交付的解决方案
We restructured their supply chain with US-based fulfillment partners for 2-day delivery, built a localized digital marketing engine across Instagram, TikTok, and influencer partnerships, and implemented a data-driven customer feedback loop that refined product offerings based on US buying patterns.
所有可衡量的成果
5 months
US Launch Timeline
$180K
First Quarter US Revenue
40% below benchmark
Customer Acquisition Cost
Under 8%
Return Rate
"Nirji helped us completely reimagine our brand for the US market. They didn't just give us a strategy deck — they helped us execute every piece, from supply chain to our first influencer campaign."
本次合作中使用的服务
本案例研究涉及Nirji的以下能力。
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