4 months
Time to Launch
Incubating a D2C Wellness Brand from Concept to $1M Revenue
客户简介
A former pharma executive with a concept for a science-backed wellness supplement brand targeting health-conscious millennials in India.
面临的挑战
No e-commerce experience, no brand identity, no supply chain, and no digital marketing playbook. The founder had deep domain expertise but needed operational support across every business function.
我们的方法
Nirji provided end-to-end venture building: brand identity and packaging design, contract manufacturer sourcing, Shopify store setup, D2C digital marketing strategy (Meta + Google + influencer), and initial inventory financing.
交付的解决方案
Launched 5 SKUs within 4 months, achieved $1M in revenue within 12 months with 35% gross margin, and built a 25K-strong email subscriber base.
所有可衡量的成果
4 months
Time to Launch
$1M
Year-1 Revenue
35%
Gross Margin
25K
Email Subscribers
"Nirji was my co-founder in everything but title. They built the operational foundation that let me focus on product and science."
本次合作中使用的服务
本案例研究涉及Nirji的以下能力。
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