Case Study

Turnaround Strategy for a Struggling E-Commerce Company

Client Profile

A VC-backed e-commerce company in Southeast Asia with $8M in funding but negative unit economics and 6 months of runway remaining.

The Challenge

The company was burning $400K/month with a -15% contribution margin. Investor confidence was eroding, and the next round was contingent on demonstrating a path to profitability.

Our Approach

Nirji deployed a 90-day turnaround plan: SKU rationalisation (cut 60% of unprofitable products), renegotiated supplier terms, restructured the logistics network, and implemented dynamic pricing. Simultaneously ran a bridge round process.

Solution Delivered

Achieved contribution margin positive within 90 days, reduced burn rate by 55%, and secured a $3M bridge round that extended runway by 14 months.

Measurable Outcomes

90 days

Time to Profitability

55%

Burn Rate Reduction

$3M

Bridge Round

-15% → +8%

Contribution Margin Swing

"Nirji saved our company. They made the hard decisions we couldn't make ourselves and backed them with data."

Services Used in This Engagement

This case study involved the following Nirji capabilities.

Business Transformation Consulting

Many established companies recognize the urgent need to adapt to changing markets, technology, and customer expectations, yet struggle to implement me...

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Fundraising Advisory

Many promising ventures struggle to secure the capital they need, not due to lack of potential, but due to misaligned strategy, an unconvincing narrat...

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How This Connects to Our Broader Practice

This engagement exemplifies how Nirji Ventures integrates multiple capabilities to deliver end-to-end results. Companies facing similar challenges often benefit from our investment banking practice for capital transactions, business transformation consulting for operational improvements, and financial advisory for structuring and governance.

For companies expanding internationally, our global expansion advisory provides market entry support across 30+ countries. Early-stage ventures can explore our startup consulting practice for strategic guidance from pre-seed through Series B.

Browse our insights library for research and frameworks on growth strategies, funding stages, investor evaluation criteria, and exit planning. View all case studies to see more examples of our work.

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