90 days
Time to Profitability
Turnaround Strategy for a Struggling E-Commerce Company
客户简介
A VC-backed e-commerce company in Southeast Asia with $8M in funding but negative unit economics and 6 months of runway remaining.
面临的挑战
The company was burning $400K/month with a -15% contribution margin. Investor confidence was eroding, and the next round was contingent on demonstrating a path to profitability.
我们的方法
Nirji deployed a 90-day turnaround plan: SKU rationalisation (cut 60% of unprofitable products), renegotiated supplier terms, restructured the logistics network, and implemented dynamic pricing. Simultaneously ran a bridge round process.
交付的解决方案
Achieved contribution margin positive within 90 days, reduced burn rate by 55%, and secured a $3M bridge round that extended runway by 14 months.
所有可衡量的成果
90 days
Time to Profitability
55%
Burn Rate Reduction
$3M
Bridge Round
-15% → +8%
Contribution Margin Swing
"Nirji saved our company. They made the hard decisions we couldn't make ourselves and backed them with data."
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व्यवसाय परिवर्तन
Digital transformation, operational restructuring, and value creation.
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