案例研究

90 days

Time to Profitability

Turnaround Strategy for a Struggling E-Commerce Company

55%Burn Rate Reduction$3MBridge Round-15% → +8%Contribution Margin Swing

客户简介

A VC-backed e-commerce company in Southeast Asia with $8M in funding but negative unit economics and 6 months of runway remaining.

面临的挑战

The company was burning $400K/month with a -15% contribution margin. Investor confidence was eroding, and the next round was contingent on demonstrating a path to profitability.

我们的方法

Nirji deployed a 90-day turnaround plan: SKU rationalisation (cut 60% of unprofitable products), renegotiated supplier terms, restructured the logistics network, and implemented dynamic pricing. Simultaneously ran a bridge round process.

交付的解决方案

Achieved contribution margin positive within 90 days, reduced burn rate by 55%, and secured a $3M bridge round that extended runway by 14 months.

所有可衡量的成果

90 days

Time to Profitability

55%

Burn Rate Reduction

$3M

Bridge Round

-15% → +8%

Contribution Margin Swing

"Nirji saved our company. They made the hard decisions we couldn't make ourselves and backed them with data."

这与我们更广泛的实践有何关联

本次合作展示了 Nirji Ventures 如何整合多种能力以交付端到端的结果。面临类似挑战的公司通常受益于我们针对复杂决策的战略咨询实践、针对运营改进的业务转型咨询以及针对结构和治理的财务咨询

对于寻求国际扩张的公司,我们的全球扩张咨询可在30多个国家提供市场准入支持。早期阶段的企业可以探索我们的初创企业咨询实践,以获得从种子前到B轮融资的战略指导。

浏览我们的洞察文库,获取关于早期初创企业增长策略融资阶段投资者评估标准退出规划的研究和框架。查看所有案例研究以了解更多我们的工作实例。

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