$1.2M
US Pipeline Generated
Go-to-Market Strategy for a B2B SaaS Entering the US Market
客户简介
A Singapore-based B2B SaaS company with $800K ARR looking to expand into the US mid-market segment.
面临的挑战
The product had strong traction in Southeast Asia but the founders had no US network, limited understanding of US enterprise buying cycles, and a pricing model that didn't match US market expectations.
我们的方法
Nirji redesigned the GTM strategy: repositioned the value proposition for US buyers, restructured pricing from per-user to usage-based, built a partner channel strategy with 3 US-based system integrators, and recruited a fractional US sales lead.
交付的解决方案
Generated $1.2M in US pipeline within 6 months, closed 8 enterprise accounts, and established a repeatable sales motion with a 45-day average sales cycle.
所有可衡量的成果
$1.2M
US Pipeline Generated
8
Enterprise Accounts Won
45 days
Average Sales Cycle
4 months
Time to First US Revenue
"Nirji gave us the US playbook we couldn't have built on our own. The partner channel strategy alone was worth the engagement."
本次合作中使用的服务
本案例研究涉及Nirji的以下能力。
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